You are about to launch a brand new sparkly website, and you want to make sure it has everything you need. But you don’t exactly know everything you need. Fear not, we are here to help! Read this handy checklist and make sure to have everything included.
1. Contact details on every page
Not as obvious as some may think. Not everyone will click through to your contact details. Include the phone number you want people to call and your email on every page. Possibly at the top, or the bottom. As long as your details are never far away you are good to go.
2. Case Studies
Your potential clients want to see your work! They also want to know about it. Provide case studies outlining the work you have done with real world information and results. Come up with a consistent, concise format to explain what problem your business solved and what process you went through to get there.
Customers need to trust you, and what is the best way to build that up quickly? Testimonials. No, don’t make up fake ones. Spend half an hour and get real testimonials from real customers. Often, a testimonials page is one of the most-visited pages on sites we create for our clients. When you do get testimonials, ask your clients for permission to use their real names. Real endorsements from recognizable community members means a lot more than an anonymous testimonial.
Every single website should have a blog. It is the “beating heart” of the website. Keeping it up to date with News, and Information really keeps customers coming back, but also shows them (and Google) your website is kept up to date. To get maximum SEO benefit, your blog should be listed under your domain (something like www.yourbusiness/blog) instead of off-site through a service like Blogger.com.
5. Social media feeds
Facebook and Twitter are so common place these days that they must be an integral part of your website. Having a feed for both, usually in the website footer helps people find your social media accounts. This again keeps fresh content easily accessible on your website.
Can you think of others? Get in touch at [email protected] and let us know!