We where approached by McCrystal Opticians who had a website that wasnt up to scratch. We undertook a full rebrand for them, but the focal point was the website. As an award winning opticians we started with a very clear image of how to portray them, even at the design stage. Clean, simple, but informative was the vibe we went for.
Purple became the main colour and we used it subtly throughout the website. Unique graphics also came to the forefront with a corner graphic (used throughout the branding) to create instant brand awareness. It was important to us to make the website feel informative, as well as converting customers. For this reason we built an eye health section where customers could find out tons of information based on eye conditions and treatments.
The special offers page acts as a very precise funnel for customers. Not only do they see the great offers McCrystal Opticians has, but its attractive design is more than enough to convince them to pickup the phone. The transformation from start to finish is clear and McCrystal Opticians now has a beautiful website they can be proud of!