What is a responsive website?

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What is a responsive website?

There is so much “web talk jargon” floating about these days. Responsive what?

How can websites possibly keep up with the millions of screens out there? The short answer is they can’t. So how does a web page adapt responsively to the needs of a computer screen versus an ipad or Blackberry screen?

Its call “Responsive design.” Responsive design is such a key element today that nearly all websites are developed with it in mind. It basically means the website is adaptive to its environment. So instead of your website looking all tiny and squished on your phone, the layout adapts. In other terms, you website will look different on your iPhone / iPad / iMac as it adapts to the different screen sizes.

Is this important?

Well yes! It makes your site much easier to use. You don’t need to zoom in just to click a link! It also means you can push certain elements of your site to the forefront on a smaller screen so it doesn’t get lost. More sophisticated ways of using responsive design on a mobile device include: formatting the website to hide or present entirely different information, radically changing the graphics and colors, or even reducing the site to emphasize just its most important piece.


“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen

If you would like to know more about responsive website design please get in touch!